Manage Recurring Revenue and Runway.
Acquiring customers costs cash, retaining them generates cash. Liquid bridges the gap between your subscription data and your accounting. Manage your Deferred Revenue, monitor your Burn Rate, and know exactly when you break even.
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A Distorted P&L
The 'Yearly' Pitfall
You invoice annual contracts in January. Your P&L shows huge profits, but in February you're running a loss. Without automatic revenue recognition, you're flying blind.
The CAC Gap
You're spending heavily on marketing to drive growth. But because revenue comes in gradually, your bank account runs dry before the customer becomes profitable.
Spreadsheet hell
You're trying to track MRR, Churn and Cohorts in Excel, but the connection to your actual accounting data is missing.
Control Your Subscription Metrics
Automated deferred revenue recognition
Liquid automatically spreads prepaid revenue across the contract duration. You see your true monthly result, not the invoice date. Except in your Cash Flow for annual payments, of course.
Runway planning
Know exactly how long you can sustain your current burn rate. Run scenario analysis: "What if churn increases?" or "What if we double ad spend?"
Unit economics
See not only your total revenue, but understand the financial impact of growth on your liquidity.
From invoice date to delivery timing.
Whether you sell software, ship subscription boxes, or manage memberships: your invoicing rarely aligns with delivery. Liquid solves this. We automatically spread your revenue over the contract period (Deferred Revenue). This ensures you always have a clear picture of your monthly performance, without the hassle of manual accruals and deferrals. Meanwhile, your cash flow forecast flawlessly accounts for your customers' payment cycles.
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Scale your recurring revenue without growing pains
Discover our solutions to gain control of your MRR, runway, and growth:
Our customers about Liquid
“Our clients want to understand what’s happening, without the fuss. Liquid helps them do that.”
— Chris Schulte, Business consultant - Flanc
Do you know what your runway is?
Stop relying on incomplete numbers. Start your free trial and get immediate insight into your actual recurring revenue and liquidity.
Subscription business or SaaS? Good to know:
Yes, this is a core feature. You can configure Liquid to automatically spread specific revenue categories (such as annual subscriptions) over the contract term. Liquid reflects this correctly in your P&L, while cash flow is naturally shown at the moment of receipt.
Absolutely. Liquid works based on your general ledger data and invoicing. Whether you have 50 large annual contracts or 5,000 monthly subscribers: Liquid aggregates this data into clear insights into your total recurring revenue. Good to know: you can also import data from Excel into your forecast.
Liquid primarily connects with your accounting software (where these PSP payouts are received). This ensures you always have financially validated data. For specific forecasts, you can create drivers (such as 'Number of new subs') to model your future revenue. You can enrich your model by importing data from Excel.
Yes. Liquid combines your operating expenses (salaries, server costs, purchasing) with your revenue streams to calculate a real-time burn rate and runway (in months). Essential when scaling with external capital or your own funds.